Executive Director, HCP Marketing, Sleep Franchise (Remote) - Philadelphia Pennsylvania

Company: Disability Solutions
Location: Philadelphia, Pennsylvania
Posted On: 01/22/2025

If you are a current Jazz employee please apply via the Internal Career site.Jazz Pharmaceuticals plc (NASDAQ: JAZZ) is a global biopharmaceutical company whose purpose is to innovate to transform the lives of patients and their families. We are dedicated to developing life-changing medicines for people with serious diseases - often with limited or no therapeutic options. We have a diverse portfolio of marketed medicines and novel product candidates, from early- to late-stage development, in neuroscience and oncology. We actively explore new options for patients including novel compounds, small molecules and biologics, and through cannabinoid science and innovative delivery technologies. Jazz is headquartered in Dublin, Ireland and has employees around the globe, serving patients in nearly 75 countries. For more information, please visit and follow @JazzPharma on Twitter. Executive Director, HCP Marketing, Sleep FranchiseReporting to the Senior Vice President and Head of the Sleep Franchise, the Executive Director HCP Marketing plays a key leadership role in the Sleep Franchise in the United States. Responsibilities include development, coordination and execution of Sleep marketing strategies and campaigns focused on healthcare professionals (HCPs), including clinicians, nurse practitioners, physician assistants and office staff. This position requires a customer-centric dynamic leader who can blend strategic insight with tactical execution to enhance brand presence, drive customer engagement and advocacy to accelerate brand performance and growth. This individual must have a history of effective commercial leadership, with the ability to collaborate with cross-functional teams, build trust, align diverse teams and perspectives, and inspire a winning culture. They will lead the Sleep HCP marketing team. Key responsibilities:

• Strategic Leadership: Member of the Sleep Franchise Team, collaborate with colleagues to establish and deliver the overall vision, ambition and strategy for the sleep franchise and product portfolio. Co-chair, with the Executive Director Consumer Marketing, the Sleep Marketing Team and Sleep cross-functional Brand Team, to create and deliver the integrated Sleep commercial strategy including the 3-year strategic plan and annual tactical plan, aligned with overall corporate and franchise goals
• HCP Strategy Development: Develop and lead impactful HCP marketing strategies and campaigns, product positioning, customer segmentation and messaging platforms, supported by deep customer insight, to communicate a differentiated value proposition and accelerate Xywav adoption and utilization
• Campaign Development and Execution: Manage end-to-end HCP campaign processes, including planning, budgeting, execution, and measurement of outcomes. Coordinate cross-functional teams, including medical, regulatory, sales, and agency partners, to ensure campaigns are compliant and impactful. Monitor competitive landscape and emerging trends, adjusting campaigns to remain innovative and relevant
• Content Development and Management: Collaborate with scientific and medical teams to create accurate, relevant, and high-quality content that communicates product value and clinical benefits. Stay updated with the latest clinical data and potential label changes, and incorporate in HCP communications and campaigns
• Cross-Functional Collaboration: Collaborate closely with colleagues across the sleep franchise including sales, market access and payer teams to provide tools and resources that ensure alignment and support pull through of messages. Partner with consumer marketing team to create a cohesive strategy that reaches both HCPs and patients
• Evidence Generation: Partner with commercial development to identify and prioritize data gaps and needs to inform evidence generation plans
• Market and Customer Insight: Generate and analyze market trends, HCP behaviors, needs and preferences, and prescribing patterns to inform marketing strategies and campaigns. Partner with medical, other members of the franchise team and cross-functional partners to identify and share key insights
• Performance Metrics: Establish and analyze key performance indicators (KPIs) to measure the effectiveness of HCP marketing initiatives and adapt strategies as needed
• Financial and Business Acumen: Single point of accountability, representing HCP and consumer marketing to partner with colleagues from the forecasting center of excellence, finance and the sleep franchise to develop forecast assumptions, revenue forecasts, annual budgets and targets. Manage the annual budget for the HCP marketing team
• Portfolio Management: Leadership of marketing strategies and initiatives for pipeline products, as needed, to optimize overall value of the sleep franchise
• Drive Performance: Collaborate with franchise leadership to achieve annual forecast and support communication of performance including insights on market trends, customer behaviors, competitive dynamics, and resulting action plans
• Team Leadership and Development: Player-coach who leads, mentors, and inspires the marketing team focused on HCP engagement to achieve performance targets and foster a culture of collaboration, innovation and accountability. Potential dotted-line leadership of functional colleagues within the franchise, including market access marketing
• Stakeholder Engagement: Build relationships with key external stakeholders, including thought-leaders, healthcare providers and industry influencers
• Compliance and Ethical Standards: Ensure all marketing activities comply with industry regulations, including FDA guidelines, industry codes of conduct, and company policiesQualifications
  • Experience: Minimum of 12+ years of progressive pharmaceutical marketing experience in the US including in specialty/rare disease. Experience managing a portfolio of products, multiple indications, mature products and LOE management preferred
  • Education: Bachelor's degree in life science, marketing or business administration, or a related field. MBA or advanced degree preferred
  • Background: Marketing experience in sleep medicine or neuroscience therapy area preferred
  • Proven Track Record: Demonstrated success in developing and executing HCP marketing strategies to achieve product and market growth
  • Leadership: Strong leadership skills with the ability to inspire and manage a diverse team, drive performance, and influence cross-functional teams building a strong culture of collaboration and trust
  • Change Management: Ability to positively lead change, demonstrating agility and a growth mindset
  • Communication: Strong executive presence, communication and presentation skills, with the ability to communicate complex ideas to diverse audiences including executive teams
  • Analytical Skills: Ability to analyze market data and performance metrics to drive decision-making and continuous improvement
  • Travel Requirements: ability to travel -20% of time, predominately domestic travel in the US Jazz Pharmaceuticals is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any characteristic protected by law. FOR US BASED CANDIDATES ONLYJazz Pharmaceuticals, Inc. is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. For this role, the full and complete base pay range is: $240,000.00 - $360,000.00Individual compensation paid within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, and other pertinent factors. The goal is to ensure fair and competitive compensation aligned with the candidate's expertise and contributions, within the established pay framework and our Total Compensation philosophy. Internal equity considerations will also influence individual base pay decisions. This range will be reviewed on a regular basis.At Jazz, your base pay is only one part of your total compensation package. The successful candidate may also be eligible for a discretionary annual cash bonus or incentive compensation (depending on the role), in accordance with the terms of the Company's Global Cash Bonus Plan or Incentive Compensation Plan, as well as discretionary equity grants in accordance with Jazz's Long Term Equity Incentive Plan.The successful candidate will also be eligible to participate in various benefits offerings, including, but not limited to, medical, dental and vision insurance, 401k retirement savings plan, and flexible paid vacation. For more information on our Benefits offerings please click here: . More...

        

    ---

    Register an account with us and set up job agents! We'll email you immediately when jobs like this are posted on our site.

    ---