Marketing Measurement Strategist - Abilene Texas

Company: VirtualVocations
Location: Abilene, Texas
Posted On: 11/21/2024

A company is looking for a Marketing Measurement Strategist.



Key Responsibilities

Lead the delivery of marketing mix model (MMM) insights to quantify sales impact and optimize budget
Advise media planning and build cost-benefit analyses for non-media marketing investments
Analyze media investment ROI and identify optimization opportunities while conveying findings to stakeholders


Required Qualifications

Bachelor's degree required
3+ years of professional experience
2-3 years of experience in Advanced Analytics, Market Research, or Media Measurement
Experience with analytical software tools and packages
Proficiency in PowerPoint and Excel (including VLOOKUP and Power BI) More...

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