VP Marketing (92642) - Dallas Texas

Company: Freeman Company
Location: Dallas, Texas
Posted On: 01/09/2025

Requisition ID 92642 - Posted - Country (1) - Location (1) - Function (1) - Job Type (1)Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter.SummaryThe Vice President (VP) Marketing is responsible for developing and executing overall marketing strategy to drive business growth, brand awareness, and customer engagement. The VP Marketing collaborates with senior leadership to align marketing efforts with company goals, analyzes market trends, and ensures that campaigns effectively target and resonate with key audiences. The role requires strong strategic thinking, excellent leadership skills, and a deep understanding of market dynamics.This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be based out of Dallas, TX.Responsibilities

• Lead a dynamic and skilled marketing team responsible for crafting brand positioning, go-to-market strategies, product marketing, sales enablement tools, industry relations and events, as well as social media initiatives.
• Develop marketing strategy and plans that strengthen existing customer relationships, support revenue goals, and further differentiate Freeman from competitors.
• Develop repeatable, scalable sales tools and marketing programs to accelerate time to market while managing competing priorities.
• Develop strong relationships with Sales and Executive Leadership to stay aligned on business priorities and revenue pacing; proactively adjust plans and programs to meet changing business demands.
• Orchestrate opportunities to increase the company's external awareness and industry presence through thought leadership, events, programs, and sponsorship.
• Proactively identify areas of the business that require additional marketing support and strategically select the most effective resources and tactics to drive impact.
• Develop and present the annual plan and strategy.
• Translate macro trends and industry nuances into insights and big ideas with actionable marketing plans.
• Advance Freeman's marketing strategies & programs using existing channels and testing new/different formats.
• Incubate new ideas and innovate Freeman's integrated results-driven marketing to inform and inspire the event industry and brand marketers.Education & Experience
  • 12+ years experience in broad range of corporate marketing & communications functions with 8 years as cross-functional team leader responsible for strategy, integrated planning and execution.
  • Agile leader with ability to inspire, have fun, and lead diverse and distributed marketing team.
  • Player-coach with a proven track record of scaling teams, developing talent, driving change management, and aligning performance with overarching business objectives.
  • Proven experience in setting an effective marketing strategy, navigating ambiguity, and competing priorities.
  • Data-driven marketer with successful track record of high performance, integrated marketing campaigns.
  • Experience globally launching new products and growing programs to maturity.
  • Excellent communication and presentation skills, both written and spoken.
  • Experience working in an agency setting or technology industry a plus. Experience with digital media a plus.Travel RequirementsTravel up to 25%.What We OfferFreeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
    • Tuition Reimbursement
    • Life, Accident and Disability
    • Retirement with Company Match
    • Paid Time OffDiversity CommitmentAt Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.
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