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Sr Director Product Marketing, Self Storage - Austin Texas
Company: Storable
Location: Austin, Texas
Posted On: 01/18/2025
Sr Director Product Marketing, Self StorageStorable is seeking a strategic and results-driven Senior Director of Product Marketing to lead the product marketing function for our Self Storage business unit. This role is instrumental in defining and executing go-to-market strategies, enabling sales, and driving product adoption across our self-storage software and technology solutions. The Senior Director will collaborate closely with Product, Sales, Customer Success, and other cross-functional teams to ensure that our solutions address market needs, resonate with target audiences, and deliver exceptional value to our customers.At Storable, we're on a mission to empower self-storage operators with innovative software and technology solutions. By joining our team, you'll have the opportunity to make a significant impact on an industry leader while working in a collaborative, dynamic, and growth-oriented environment. We value creativity, accountability, and a customer-first mindset, and we're committed to helping our team members grow both personally and professionally.What you'll do every day: - Develop and execute the product marketing strategy for the Self Storage business unit, aligning with overall company objectives and growth targets.
- Act as the voice of the market and customer, driving insights that inform product roadmap decisions and positioning.
- Lead, mentor, and grow a high-performing product marketing team.
- Own and drive the end-to-end go-to-market strategy for product launches, including positioning, messaging, and pricing.
- Partner with Product Management to ensure seamless alignment and execution of GTM plans for new features and solutions.
- Identify and develop customer personas, market segmentation strategies, and competitive differentiation.
- Define and optimize pricing and packaging strategies to maximize customer value and revenue growth.
- Conduct pricing research, analyze competitor pricing models, and collaborate with Product and Finance teams to develop scalable pricing frameworks.
- Test and iterate on packaging strategies to meet customer needs and adapt to market trends.
- Develop and deliver sales enablement materials, including sales playbooks, competitive battle cards, and training sessions.
- Collaborate with Sales and Customer Success to create compelling value propositions and support deal cycles with insights and tools.
- Equip internal teams with the knowledge and resources to position and sell Storable's solutions effectively.
- Contribute to field enablement efforts, including live and recorded training, product demos, and value-based documentation.
- Develop launch materials and training for Sales and Client Success teams, ensuring they are equipped to effectively communicate the value of Storable's solutions.
- Conduct ongoing market research to identify trends, customer needs, and competitive opportunities.
- Perform detailed market analysis to define Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for the self-storage industry.
- Monitor the competitive landscape and develop strategies to differentiate Storable's solutions in the market.
- Work collaboratively with cross-functional teams, including Product Management, Sales, Customer Success, and Finance, to align marketing initiatives with overall business objectives.
- Analyze market data, customer insights, and campaign performance metrics to assess marketing effectiveness, identify areas for improvement, and make data-driven decisions.
- Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives.
- Use data-driven insights to optimize campaigns, refine messaging, and improve overall marketing effectiveness.What you need to bring to the table:
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