Marketing Automation Manager - Pittsburgh Pennsylvania

Location: Pittsburgh, Pennsylvania
Posted On: 11/21/2024

Mastech is a growing company dedicated to innovation and teamwork. We are currently seeking a Marketing Automation Manager for our client in the IT Services domain. We value our professionals, providing comprehensive benefits, exciting challenges, and the opportunity for growth. This is a Permanent position and the client is looking for someone to start immediately.



Duration: Permanent

Location: Pittsburgh, PA/Zip Code: 15222

Compensation: Market Rate



Role: Marketing Automation Manager



Role Description: The Marketing Automation Manager would need to have at least 5+ years of experience.



Responsibilities:



- Lead implementation process of our marketing automation system, guiding cross-departmental team through training, integration, program build, roll out, and continuous improvement.

- Develop, manage and execute marketing campaigns using the SAS platform and other tools.

- Drive and build segmentation to map to the strategic goals of the organization to ensure contacts in the database can be easily segmented to receive appropriate marketing messages.

- Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of click-through and conversion rates.

- Put into place systems to measure, analyze, test, and improve campaign results at both a macro and micro level.

- Clearly communicate strategic recommendations.

- Set benchmarks and establish improvement targets for key performance criteria.

- Partner with program/campaign owners to define target audiences, craft effective messaging, deploy complex campaigns, report and analyze results, and continually optimize ROI.

- Meet with Education System stakeholders to ensure that technology is meeting business needs.



Required Skills:



- Bachelor?s degree in business, marketing, mathematics, computer science, or related field, Master?s Degree Preferred.

- 3+ years of experience in a lead role or developing teams

- Demonstrated business related problem solving skills and organizational skills

- Excellent communication skills, both verbal and written.

- Strong interpersonal skills.

- Superior organization, prioritization, and self-motivation skills.

- Strong marketing skills.

- Advanced skills in relational databases, analysis, and SQL. Experience with MS Dynamics, ExactTarget, SAS Marketing Automation preferred.

- Strong coordination and project management skills for data intensive efforts across a range of cross-functional stakeholders.

- Facilitate and lead communications with engagement stakeholders (sponsor, core team, data owners, and subject matter experts) to provide updates, get data, vet analyses and confirm direction.



Education: Bachelor's Degree

Experience: Minimum 5+ years

Relocation: No, this position will not cover relocation expenses

Travel: No

Local Preferred: Yes



Recruiter Name: Seda Yildirim

Recruiter Phone: 412-490-6137



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