Senior Marketing Automation Specialist - Virginia Beach Virginia

Company: VirtualVocations
Location: Virginia Beach, Virginia
Posted On: 02/02/2025

A company is looking for a Senior Marketing Automation Specialist, B2B.



Key Responsibilities:

Manage, implement, and optimize marketing automation platforms including Braze and Pardot
Build and maintain automated email campaigns and lead nurturing workflows
Define, track, and report on key performance metrics for marketing automation efforts


Required Qualifications:

Proven experience managing marketing automation platforms such as Braze or Pardot
Familiarity with Salesforce, Outreach, and Drift
Strong understanding of lead nurturing and automated campaigns
Technical knowledge of HTML/CSS, Ampscript, and SQL
Ability to manage multiple projects and analyze campaign effectiveness More...

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