Direct Marketing Specialist - Spokane Washington

Company: VirtualVocations
Location: Spokane, Washington
Posted On: 01/24/2025

A company is looking for a Direct Marketing Segmentation Specialist.



Key Responsibilities

Analyze and segment donor populations to identify opportunities for targeted fundraising campaigns
Develop and refine campaign strategies based on audience insights and manage data integration into campaign planning
Ensure accurate merge/purge instructions are provided to prevent data duplication and enhance list hygiene


Required Qualifications, Training, and Education

Bachelor's degree in Marketing, Business, Statistics, or a related field
Exposure to data analysis or segmentation within a fundraising or direct marketing environment
Strong proficiency in database management and data analysis tools
Understanding of direct response fundraising mechanisms and strategies
Experience with CRM systems and data validation More...

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