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Product Marketing Manager - International Communications - Bellevue Washington
Company: T-Mobile Location: Bellevue, Washington
Posted On: 01/26/2025
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!As a Product Marketing Manager you will drive the strategy and business results for industry disrupting T-Mobile consumer products. You will be responsible for the vision, strategy, value props, positioning and marketing plans for your products and will partner with our insights, product, GTM and sales teams to bring innovative products and experiences to market. To be successful in this role, you will be a strategic thought leader with a growth mindset. You will act as a consumer advocate and will have strong business and analytical acumen, understanding of industry landscape, consumer insights & drivers, and ability to deal with uncertainty while building concepts and value props from scratch. You will have a knack for partnering with cross-functional teams, building new business models and have strong analytical, writing and presnetation skills. You will be well rounded, with consumer marketing and technical acumen and will always prioritize customers benefits and experiences. Your tenacious approach to taking smart risks, trying new things, and iterating will help us deliver on our goals with start-up speed. E-commerce and consumer UX/UI experience is a plus.Job Responsibilities: - Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs.
- Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
- Engage with product, technical and other teams on validating feasibility
- Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts.
- Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders.
- Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins.
- Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
- Also responsible for other Duties/Projects as assigned by business management as needed.Education:
- Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science (Required)Work Experience:
- 5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue ( Required)Knowledge, Skills and Abilities:
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