Director, Public Sector Marketing - Bellevue Washington

Company: T-Mobile
Location: Bellevue, Washington
Posted On: 02/03/2025

T-Mobile is in pursuit of exceptional talent to join our executive team. We're committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success. T-Mobile for Business (TFB) is searching for a Director, Public Sector Marketing to partner with our sales leaders, product marketing, go-to-market, PR, and brand organizations to design and drive high-impact lift consideration and pipeline generation programs that lead to closed-won bookings. The Director will lead a team aligned to sales, applying data and historical performance to inform quarterly plans & strategies. This key leader will be responsible for managing a comprehensive marketing approach for the US Public Sector market (state, local, education, federal and public safety). The ideal candidate will have expertise building integrated marketing campaigns and guide their activation through account-based marketing, field marketing and event thought leadership, web, content, digital media, and sales engagement playbooks.
T-Mobile for Business (TFB) has bold growth targets and needs a strategic leader to lead and drive the QGP (Quarterly Growth Plan) associated with Public Sector customers across our Business Group marketing ensuring cohesive and effective execution to meet the set LRP (Long Range Plan) growth objectives!Job Responsibilities:

• Create segment and sub-segment marketing plans to support the annual growth plan and update quarterly to enable market saturation, customer experiences, and reflect customer evolving needs.
• Develop and implement lead generation initiatives, including but not limited to digital, content marketing, events (industry, in-person executive forums, and virtual), and partnerships that drive demand for key solutions in T-Mobile for Businesses portfolio. Drive the creation of high-quality content tailored to the Public Sector sub-segment industries and decision-making audiences.
• Partner with product marketing, brand, sales and solution engineering teams with the necessary tools, materials, and resources to effectively communicate value proposition to customers.
• Develop strategies specific to public sector customers and products taking into account the specific needs of each segment understanding the delivery of public sector products and the future state.
• Ensure optimized integrated marketing mix to align with commercial market segments.
• Develop and drive enterprise lead-management processes and effective marketing attribution approaches.
• Work with other marketing, business, and finance teams to build and execute quarterly and yearly plans including budget management and projection of results.
• Use enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results.
• ---Work in partnership with sales leaders, including SDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation. Work Experience:
  • 10 + years experience in US public sector marketing with a $1B+ B2B technology or telecommunications organization.
  • 5+ years people management experience guiding and leading teams.
  • Direct experience with owning marketing for Public Safety, Federal, State & Local, and Education segments.
  • Insights driven marketer who aligns business goals to strategy and has successfully directed and driven field programs, public sector event marketing, digital and web strategy, paid & earned media, campaign planning & management. Proven ability translating customer insights and competitive feedback into action.
  • Experience working with predominant public-sector focused resellers, distributors, and systems integrators designing successful demand-generation campaigns that transform customer needs into meaningful engagements.
  • Experienced leader in strategic customer marketing and influence programs aimed at driving mindshare, loyalty, advocacy, and growth.
  • Consistent track record of developing innovative and disruptive programs that have contributed to and achieved quantifiable metrics such as account and persona based qualified leads, pipeline, and closed business.
  • Hands on experience with predominant sales and marketing systems such as Salesforce, analytics platforms, and ABM platforms such as Demandbase.
  • Experience designing and building field-focused marketing programs across digital, first & third party events, with tech partners, and through partner ecosystem including resellers and GSIs.
  • BA/BS in Marketing, Business, Communications or another related field. Knowledge, Skills & Abilities:
    • Able to be effective working across organizational boundaries and building relationships to accomplish objectives
    • High degree of initiative and pro-active management
    • Strong written and verbal communications
    • Ability to build team performance and culture in a high-growth environment
    • Listen and understand a variety of points of view balancing concerns with data for better decision making
    • Analytical problem solver; applies multiple technical solutions to application operational problems
    • Collaborative, yet influential
    • Flexible, self-starter, and comfortable working in a rapidly changing environment
    • Desire for a high level of responsibility and ownership and ability to work with minimal supervision
    • Creative problem solver and solutions provider
    • Ability to prioritize multiple projects; detail oriented and organized* At least 18 years of age
      * Legally authorized to work in the United States
      
      Travel:
      Travel Required (Yes/No):No
      
      DOT Regulated:
      DOT Regulated Position (Yes/No):No
      Safety Sensitive Position (Yes/No):No
      
      Base Pay Range: $161,900 - $219,100Corporate Bonus Target: 25%The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year.At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out .Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests. More...

          

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