MarTech Administrator - Huntington West Virginia

Company: VirtualVocations
Location: Huntington, West Virginia
Posted On: 01/26/2025

A company is looking for a MarTech Administrator to optimize their Salesforce environment and manage marketing operations.
Key Responsibilities

Oversee email marketing execution, including lifecycle management, audience segmentation, and compliance with regulations
Design and implement lead scoring models and automation workflows within Salesforce and Pardot
Manage reporting tools and provide insights into demand generation performance and marketing ROI

Required Qualifications

Bachelor's degree in Marketing, Computer Science, Business, or a related field, or 2+ years of additional experience
3+ years of experience in a MarTech role, preferably in demand generation or email marketing
Proficiency with Salesforce and Pardot; familiarity with Gong Engage, Monday, MJML, and Adobe CC is a plus
Excellent organizational skills for managing contact data and file systems
Self-motivated with the ability to work independently and collaboratively in cross-functional teams More...

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