Account-Based Marketing Manager - Huntington West Virginia

Company: VirtualVocations
Location: Huntington, West Virginia
Posted On: 01/27/2025

A company is looking for a Global ABM Manager to drive account-based marketing efforts.



Key Responsibilities

Develop and execute ICP-specific playbooks and sales campaigns to support prospecting efforts
Design and implement account-based marketing programs to enhance lead conversion and pipeline progression
Conduct market research to inform ABM strategies and collaborate with teams for go-to-market plans


Required Qualifications

3+ years of experience in cybersecurity or cybersecurity marketing
5+ years in a B2B marketing role with a focus on ICP content development
Experience with marketing and sales tools, particularly Salesforce and HubSpot
Creative thinking and strategic planning skills
Passion for technology and innovation More...

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