Paid Digital Media Specialist - Racine Wisconsin

Company: VirtualVocations
Location: Racine, Wisconsin
Posted On: 11/21/2024

A company is looking for a Paid Digital Media Specialist (B2B) to support and coordinate paid media strategies.



Key Responsibilities

Assist in developing and implementing paid media plans across various channels
Support optimization of global paid digital advertising campaigns to maximize ROI
Coordinate with vendors and agency partners for campaign execution and data collection


Required Qualifications

3+ years of experience in paid digital media or digital marketing
Expertise in Google Ads and Microsoft Bing Ads; certification in Google Ads is a plus
B2B and SaaS marketing experience strongly preferred
Experience using a self-serve programmatic platform for media buying is preferred
Familiarity with Google Analytics or similar web analytics tools is beneficial More...

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