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Director of Marketing - Racine Wisconsin
Company: CNH Industrial
Location: Racine, Wisconsin
Posted On: 01/19/2025
Director of Marketing
Location
US-WI-Racine - US-IL-Oak Brook
ID
2024-26424
Category
Marketing
Position Type
Full-time
Overview
CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture, STEYR, CASE and New Holland Construction Equipment. As a truly global company, CNH Industrial's 37,000+ employees form part of a diverse and inclusive work environment, passionate about empowering customers to grow, and build, a better world. The Director of Marketing advocates for customers and potential customers with everything we do. Responsible for crafting breakthrough, relevant Go-To-Market plans, this person will be a dynamic and strategic leader who brings energy and passion into the business and who will encourage and inspire collaboration among a broad and diverse team.
Responsibilities
Represent the voice of the customer, keeping the brand, brand voice and Go-To-Market plans laser focused on solving their problems and delivering a great experience. - Deliver compelling, differentiated, and relevant storytelling to elevate the CASE brand position in North America across everything we do.
- Develop overarching Go-To-Market strategy for CASE Construction Equipment in North America - identifying the key segments, customers and key products and services to deliver the regions business goals.
- Lead the marketing team in crafting strategic campaigns to drive awareness and consideration among key customer groups generating leads for the dealer network - including advertising, PR, social media, trade shows and dealer integrations.
- Build cohesive product launch Go-To-Market plans, to not only connect with customers but also to ensure key stakeholders (internal and external) have the knowledge and skills to support.
- Lead the team in ensuring seamless communication plans for internal and dealer audiences.
- Collaborate on identifying and crafting sales enablement materials critical in delivering an outstanding customer experience.
- Elevate CASE's digital experience ensuring the brand website delivers a modern customer experience.
- Identify sales and dealer incentives programs to drive competitiveness in the marketplace.
- Influence and elevate dealer network marketing strategies by providing coordinated campaign solutions and turnkey execution elements for dealer partners to use.Team Leadership
- Build, manage and mentor an impactful marketing team ensuring unified approaches and cohesive collaboration.
- Influence colleagues across the business to set goals ensuring effective use of resources and simplified interactions with customers and dealers.
- Integrate across business units with colleagues in Parts, Service, Technology and other areas of the business critical to the regions' success.
- Agile and adept at doing a lot with limited resources.
- Partner with global counterparts to elevate brand position around the world.
- Cooperate with Commercial Training team to guide development of sales training materials to allow effective communication of product value, features and benefits to the field sales team & dealer network.
- Prepare regular reports and presentations on marketing metrics
- Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.
Qualifications
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